Next Financial Group Reps

You will receive assistance in creating strategic business and marketing plans, and we’ll help you successfully execute your chosen marketing initiatives. We have already helped over 200 NEXT reps through the SVP program and you can be next!

With the uncertain outlook of the American economy, Whit Brown of CORE Capital Markets, LLC is offering a free seminar on a different model of investing to help investors and stock brokers better understand how to capitalize on today’s markets.

NFISCO’s commitment is to make available the best in breed insurance carriers, marketing platforms, and selling tools that will place NEXT reps in a position of success. Whether you need complex case design or just shopping rates, NFISCO is here to help. When you do business with NFISCO, your benefits are increased by receiving GDC credit as well as adding value to NEXT stock!

The general consensus is that increasing communication and education allowed clients the ability to ask questions and address concerns in a timely fashion before they festered and became a reason to move to a new advisor. According to Spectrum Group, a dismal 36% of millionaires think their advisors performed well during the market turmoil of the past year or so. A recent survey conducted by consulting firm Oliver Wyman found that the number of investors looking to switch advisors has tripled in one year – hence the opportunity! So how have the advisors who have grown their revenue by more than 50% throughout 2009 done it? The most common response was through seminars. Here are some bullets from one advisor’s seminar marketing who increased his revenue from $235,000 in 2008 to over $370,000 in 2009:
• Began doing seminars at the end of 2003.
• Sends a direct mail invitation to 7,000 people per seminar with a household income greater than $50,000, to those who own their home, and are between the ages of 50 and 70.
• The firm regularly advertises in the local paper, which has helped them to legitimize themselves to prospective clients upon receipt of their seminar invitation.
• The seminar topic is Retirement & Investment Strategies and they do between 5 and 6 per year.
• The optimal number of attendees is between 25 and 30 which allows for more interaction with attendees. All seminars are capped at 30 attendees.
• Seminars are held at a local restaurant (like a Olive Garden) with a total cost per seminar of about $4,000 to $5,000. A product vendor works with him and covers all costs but the meals, which is about $1,700. The costs associated with the seminar are postage, mailers, meals, and handouts.
• The advisor averages 8 to 10 appointments per seminar, opens accounts with 6 to 8 prospects.
• As a result of the seminar mailers and paper advertisements, a local pharmaceutical plant called the advisor asking him to do the seminar at the plant because they were going to start to lay off employees. This has been a huge part of his growth this year. He has captured a large amount of rollover business. The plant will be completely closed sometime in 2010 which means another 600 people will be in need of the advisor’s services.
• The advisor shared that a key to his success is his staff following up with attendees regularly via calls to encourage them to come in and learn more about the services of his firm.

How well do you know your existing clients? Are you confident you know what they think about you? Collecting the views, opinions, and personal information of clients provides you the baseboard in asking for referrals. If you fully understand your clients’ likes, dislikes and lifestyle, you are able to formulate the best way in asking for them to recommend friends and family.